horani

Logo Development for Horani

a Premium Cosmetics Brand

Client

Horani, a new premium cosmetics brand focused on elegance, luxury, and beauty in the details.

The team got inspired by our project for the 12 STOREEZ clothes brand and reached out.

Task

To create a premium logo that reflects the brand’s core values of tradition, luxury, and minimalism, while also connecting with the brand's heritage and market positioning.

Challenge

Horani needed a logo that not only embodied its premium identity but also captured the cultural influences of its Iranian roots.
The logo needed to speak to those who value luxury and elegance.
The logo needed to be adaptable across different platforms, from product labels to social media, and fit seamlessly on a variety of packaging formats.

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Marina and Tarif, the founders, shared with us the key emotions and ideas that needed to be reflected in the logo:

Traditions and heritage of the hammam
Spa experience in the shower
Lightness and minimalism
Elegance and refinement
Premium quality and luxury
Formulated in France

Solution

The brand name "Horani" has Iranian roots, and the second co-founder comes from a city known for its amber. These factors could also potentially be sources of inspiration for our designer. Grigory Koposov, JetStyle’s art director, designer and font developer, was in charge of the logo creation for Horani.

Researching Competitors

We began by analyzing the competition. We needed to understand how we would stand out among other brands—both in terms of differentiation and maintaining continuity.

Sketching and Ideas

Our first steps involved exploring an Arabic theme, inspired by the brand’s name.

During the first meeting with the client, we clarified their preferences — the logo needed to have an old money aesthetic.

Monograms and Packaging

Monograms are always an interesting choice because they can easily be adapted to various media, including social media.

At early stages, we also considered how the logo would look on packaging:

Every visual element evokes specific emotions and associations. It was essential that the logo not only looked good on the label but also reflected the brand’s essence

Ultimately, we leaned to a custom font development that turned out to be the best match for the brand’s character.

Font Development

Our designer, Grigory, who has over 20 years of lettering experience, drew the font from scratch. Each letter's grapheme was combined with an artistic solution, creating a unique logo that perfectly captured the brand’s identity.

Since the brand name is fairly long, we focused on fitting it into a small label format. We looked for a font that would be readable and, at the same time, seamlessly fit into the brand's premium look.

We tested how the logo would fit across the entire product line and tried different positioning ideas:

After reviewing numerous options, we decided on the first hand-drawn lettering style. It was important to review all possibilities together with the client and test various versions to choose the perfect one. This always requires time and collaboration.

We then worked on the structure of the logo and how it would look with the tagline. This was an important step to ensure the logo would work seamlessly with additional text:

Collaboration

The process was collaborative, with weekly check-ins to ensure that the logo maintained its integrity across all formats.

The main work on the logo is now complete, but we continue to provide creative supervision during the next stages.

Collaboration

The process was collaborative, with weekly check-ins to ensure that the logo maintained its integrity across all formats.

The main work on the logo is now complete, but we continue to provide creative supervision during the next stages.

Name S

Chief Marketing Officer, Papa John’s

Place for client's testimonal

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